Analysing Customer Interactivity
You EliteLive portal can send events to Google Analytics (GA4) via Google Tag Manager (GTM) to assist with the collation and analysis of data relating to user activity and purchases.
This utilises GA4 e-Commerce which is specifically designed for tracking and analysing e-commerce data on websites and apps. It allows businesses to understand user behaviour, purchase patterns, and overall online shopping experiences, enabling better optimisation and conversion strategies.